Makafest is the premier annual internal gathering for the Maka Group ecosystem. For the 2025 edition, the company transitioned to an expansive outdoor picnic format, complete with live musical performances. We were tasked with defining the visual direction that would unify these diverse elements. By developing a vibrant Key Visual (KV) and a flexible system of graphic elements, we created a cohesive brand identity that translated seamlessly from digital invitations to large-scale on-site environmental graphics.