I actively participated in the creation of brand identity designs for the Xendit group, which encompasses several subsidiary companies.

My responsibilities included crafting comprehensive brand books that detail the visual and verbal identity guidelines to ensure consistency across all brand communications. Additionally, I designed business cards, ID cards, and various internal collateral materials to support the cohesive branding of the entire group. This involved collaborating closely with internal teams to understand their specific needs and ensuring that all designs adhered to Xendit’s overarching brand standards. My efforts contributed to a unified and professional brand presence across all subsidiaries, reinforcing the strength and coherence of the Xendit group’s identity.