Mutiasari General Hospital, originally established as a specialized center for mother and child medical care, has evolved into a prominent private healthcare institution renowned for its exemplary obstetrics services. Recognizing the need to align its branding with its rich history and distinctive focus on the comprehensive care of pregnant individuals, childbirth services, and pediatric care, the hospital’s ownership has commissioned a comprehensive rebranding initiative. In response to this directive, our team has embarked on a thorough process aimed at conceptualizing and executing a cohesive brand identity that not only honors the institution’s heritage but also effectively communicates its specialized expertise and commitment to maternal and child healthcare.